A website is an essential part of brand success. The website is often the first in-depth experience a customer has with a product or service. It is also the place where clicks, sales and customer engagement happens. A solid website strategy plan is the key to increasing sales, subscriptions and brand involvement. The following are some website strategy examples that will enhance your marketing.
What Is Website Strategy?
A website strategy is a roadmap to success for your brand. The most important of all website objectives is to reach the top of search engine results. You can create a beautiful site full of useful information but without effective website strategies, you won’t have enough visitors to move the needle.
Some website strategy examples include content marketing, SEO, link building, social media, and website design. It may seem overwhelming to incorporate all of these strategies, but with the assistance of a marketing network that can provide you talent to upgrade your site.
What are Effective Website Strategy Examples?
1. Create Trust and Awareness in Target Markets with Branding
You can drive traffic to your website, but the way to transform these visitors into loyal customers is through branding. It creates an instant association in the minds of visitors and connects with the visitor.
Branding is one of many website strategy examples that we can all identify with. Consider the famous logo for Coca-Cola or the Nike motto “Just Do It.” The impact these images and words have on consumers communicate the impact branding can have.
2. Convert Website Traffic into Sales and Leads
Driving traffic is just one of many website strategy examples. The second half of the equation is converting that traffic into viable leads. An effective website strategy plan is essential for lead conversions.
Lead conversion methods vary depending on the kind of service or product. You may offer a free ebook in return for an email subscription. There is no need to reinvent the wheel to create these lead magnets. If you don’t have the resources to do this in house, or want to follow expert best practices, consider using a marketing network with writers and designers can write and design an ebook or webinar that will attract and convert customers.
3. Sell Products or Services Online
Selling your products or your service directly online and especially through your site will increase site engagement and your customer base. You can find several ways of selling your products, including through your website itself, on eCommerce platforms. Social media platforms are increasingly providing ways for merchants to sell their products online.
Even if you are not primarily focused on products to sell, you can build your brand by creating merchandise. Think of t-shirts, mugs, and mementos. Also, consider a webinar and paid classes on your site.
4. Focus on Competitive Advantage
A website strategy plan should ask the question of what sets your product or service apart from those of your competitors. The best website strategy examples involve understanding and creating a competitive advantage.
Creating surveys and looking for customer feedback are essential and effective website strategies. Discovering what customers like about your brand and what they would like to see in the future are top website objectives.
5. Helping the Sales Team
Generating sales is more challenging than ever. The average consumer sees thousands of ads per day and is rather jaded when it comes to marketing. Your sales team needs extra support, new approaches and tools to make reaching and engaging consumers easier.
Give the sales team the information they need to answer all queries as well as resources on the website for visitors to quickly find their answers. Creating content that will appeal to visitors will make it easier for your team to convert sales.
If you are unsure where to start, or how to optimize this effectively a marketing network can optimize your site, make it more user-friendly, and allow your sales team to focus on customer support.
6. Be a Thought Leader with Content
Not only should content drive traffic to a site, but it should also provide value once they are there. A website strategy plan should include high-value content that provides information and guidance.
Your website objectives should include focusing on what makes your product or service unique or what special expertise it can provide. If you have developed a lifestyle brand, for instance, and if you have specialized knowledge in skincare, demonstrate this expertise and share this knowledge.
7. Build Loyal Advocates and Followers
Every brand needs a “tribe” or a loyal group of followers. Most sales are made by repeat customers rather than first-time customers. That is why building a following is essential for any successful brand.
Create multiple ways to engage with your brand. Website strategy examples include creating webinars, a social media group, an email subscription list, and other methods.
Reinforce promoting your brand by rewarding your best customers for posting on social media and becoming brand advocates. New customers will trust other customers for advice more than they will trust you. A website strategy plan involves your best customers who can lend their voices and validation to your website objectives.
How to Build a Website Strategy?
Building a website strategy plan is essential for success. Use a multi-faceted approach and follow these steps to increase traffic, engagement, and conversions for your site. To fulfill your goals, a marketing network will provide you with talent that will upgrade design and content.
1. Using Your Website to Achieve Your Business Goals
Think about your long-term and short-term website objectives. Think about different types of content strategy, web design, and other methods that will improve the performance of your site.
Discover ways to measure your success through data analytics and tools that will reflect unique visits, engagement, clicks, and conversions.
Envision what role your website will play in your overall goals for your brand. Think about the strengths and weaknesses of your current site as well as challenges that you may face along the way. Being prepared with a website strategy plan that will increase brand awareness and sales.
2. Which Audience Do You Want to Reach?
You can reach your audience more easily by setting a clear target. Research your current customers. Do they represent a certain demographic, age, and career? Use this information to create personas that will help clarify your marketing.
Website strategy examples involve creating different content and sections on your website to attract different personas.
For example, you may have a personal care service that attracts individual clients as well as clinicians who want to improve their offerings for their own clients. A website strategy plan will include different types of content and products that will appeal to various personas. This will help you address your entire customer base.
3. What Does Your Brand Say?
You have created a brand image that you want to reflect your products and services. One way to do this is to find out what people are saying about your brand and what your brand says to them. Look at reviews and social media discussions to get feedback and honest answers about your brand’s message.
When you visit a website, you should have an immediate impression of what this product or service represents. Your website objectives should include crafting a message through visuals, written content, and site structure that will give visitors an accurate experience of your brand.
4. How Are You Different From Your Competitors?
There are millions of websites, and it is a challenge to make yours stand out. Website strategy examples include competitor research that will help you determine what makes your site unique.
The first step is to find out who your competitors are. Visit their sites and social media groups and find out what people are saying about them. Look at their products and services and figure out their website content strategies.
Performing ongoing competitor research will help you refine your website strategy plan. Whether the focus is price, website images, user-friendly features, or expertly written content, you need to meet and exceed your customers’ expectations. This means competing in certain areas and excelling with unique products and services.
5. How to Implement Your Marketing Strategy?
You can map out a flawless plan that includes website strategy examples such as content strategy, link building, SEO, data analytics, and website design, but you also need a concrete plan of action. Along with a roadmap, you also need tangible website objectives and determine a timeline for when tasks should be completed.
Create a daily, weekly, and monthly checklist to evaluate your website’s performance. Use quantitative and qualitative analysis as well as customer feedback. Test your site through automated tools that will pinpoint where you can make improvements. A website can also be tested with the help of marketing network professionals who can give objective feedback on your site.
How to Use Your Website to Achieve Your Strategy?
Every website strategy plan should include the following:
- Landing Pages
- Mobile Friendly
- Paid Campaigns
- Social Media
- Email Marketing
- Online Reviews
Optimizing your landing pages will give visitors a strong impression of your products and services. This means ensuring that mobile users can view and take action on the site easily. SEO is essential for a higher position on the search ranking and driving traffic to your site. Linking, along with keywords, is also important to increase targeted traffic and conversions.
Website strategy examples include social media that will build brand awareness and encourage more people to visit your site. Email marketing is a great way to engage with loyal customers, tell your brand’s story, and encourage them to take an action such as visit the website, buy products or book demos.
Online reviews will help you discover how your brand is viewed and what should be improved.
No individual or company can do everything. Outsourcing some of the above tasks to a marketing network can ensure quality and expertise and save money and time. Finding expert designers, writers, and SEO specialists can revolutionize your website strategy plan.
Your website is a window into your brand. It is essential to have a website strategy plan that will help you achieve website objectives and increase brand awareness.
Some website strategy examples include site optimization, content creation, and a social media component that will drive traffic. Finding professionals with expertise in all areas of website strategy can improve your site’s performance and your chances for success.