The claims of guaranteed SEO services sound attractive, and they may work to raise your Google website rankings for a few days or weeks.
However, are they able to fulfill their guarantees about search rankings? Will they drive the kind of traffic to your site that will increase sales? Discover what is the best choice for SEO services with results.
What Are Guaranteed SEO Services?
Guaranteed SEO services promise their clients that they will be able to get them on the first page of rankings for search engines, including Yahoo, Google and Bing. Some guarantee that the keywords will rank on the first page or customers will get their money back or they will promise to keep working toward that goal.
These companies guarantee SEO services with results to improve website rankings immediately. They claim that their skills and special methods will allow them to pass the SEO ranking checker and end up on the first page of search results.
The assumptions underlying guaranteed SEO services are that rankings can be predicted accurately and that quantity of traffic is as important as quantity.
Having the right keywords will drive more traffic, but will this traffic be the type that will click on links, subscribe or make purchases? Also, is it possible to guarantee increased website rankings on search engines.
Can SEO Rankings Be Guaranteed?
Although many of these guaranteed SEO services may have skills and expertise to help clients’ web pages rise in their search engine rankings, in reality, no one can guarantee search results. The web is dynamic and rankings can change daily based on what those searching the web type and what terms they use.
Trends and other events can greatly influence what is trending. Although measuring consumer sentiment and keeping up with the hottest keywords can be done, the results on one day may change the next.
Therefore, guaranteed SEO services may succeed in the very short term, but there is no guarantee that the website ranking will maintain its level for days or weeks.
Guaranteed SEO services are similar to brokers who promise specific returns in the stock market. There are so many variables that influence how people search on the web or trade assets that it is impossible to guarantee specific results in either case.
What Do Guaranteed SEO Services include?
Guaranteed SEO services, like other SEO services, provide some or all of the following:
- SEO services with results
- Social media marketing
- Email marketing
- SEO site checkup
- Website optimization
- Link Building services
The main difference between guaranteed SEO services and regular SEO services is that the former guarantees short-term website rankings, that may not be sustainable for the long term.
For ongoing SEO services with results, finding a freelance marketing networking can provide more value and help you leverage the expertise of SEO freelancers to improve your website rankings safely and cost effectively by only following best practice techniques.
Why Avoid Companies That Offer Guaranteed SEO Services
Although guaranteed SEO services sound like a sure thing, be careful. There are many apparent benefits to these services, especially if they promise results with money-back guarantees.
However, there is more to the story, and it is important to look at the potential downside to guaranteed SEO services.
- Search Engines Do Not Recommend Guaranteed SEO Services
- Website ranking guarantees are impossible to actually fulfill
- They may involve black hat tactics
- Guaranteed Google SEO Ranking May Not Be Useful for the Long Term
- Cookie Cutter Strategies of Guaranteed SEO Service May Do More Harm Than Good
Take it from Google and other search engines that warn against Guaranteed SEO services. They explicitly warn customers against promises of achieving top ranking on Google website ranking.
According to Google’s SEO Beginner document, the search engine does not only not recommend guaranteed SEO services, but they actively warn consumers against these services.
These promises are not possible to fulfill. There are so many variables that go into search engine results, including trends, news stories, and the dynamic nature of the internet that even a service with excellent skills and experience can’t guarantee that your website will appear on the first page and stay there.
Website rankings depend on ranking algorithms that no one has access to aside from the search engines themselves. Effective SEO experts can make predictions and inferences that can improve inbound and outbound SEO marketing, but are not able to guarantee results.
Guaranteed SEO services may use black hat tactics that are not allowed by search engines, such as hiding extra keywords in invisible text and buying links.
Algorithms, particularly Google’s have become smart at detecting these black hat strategies and often penalize those who use them. Working with shady guaranteed SEO services that use black hat methods can get your website banned.
Even Guaranteed SEO strategies that do not use illegal tactics are often focused on the short-term. They may succeed in increasing your traffic, but that doesn’t necessarily mean you will have higher conversions and sales.
Visitors may land on their site but they could leave quickly. Cookie-cutter methods don’t work for attracting traffic that will truly have value for your brand.
It is better to find a freelance network that can provide a SEO site checkup and SEO services that get results without providing unrealistic guarantees. A freelance network will tailor-make their plan to suit your goals to expand brand awareness and attract traffic that will add value and lead to conversions and sales.
How to Choose an SEO Agency
Investing the time in researching and choosing an SEO agency is the first step towards improving your website rankings. Whether you are looking at guaranteed SEO services or a freelance network that provides experts to custom design an SEO strategy, take the following steps:
- Think About Your Goals
- Research a Selection of Agencies
- Look at Their Websites Carefully
- Read Reliable Testimonials and Reviews
- Look at Case Studies
- Schedule a Consultation
Before trying to find SEO services with results, it is important to first think about your goals, what improvements in traffic and conversions you want to see, and short and long-term targets.
First, check to see what targets are realistic within a specific time frame and think about what is best for building a long-term relationship with an agency rather than just a temporary boost in Google website rankings.
Make a list of several companies that include digital marketing freelance networks that are highly rated and can help you achieve your goals.
Visit their websites and look at what services they offer, who their other clients are, and what kind of write-ups they have had in the press. Look at reviews, testimonials, and case studies, but don’t just take their word for it.
See what other people say about the service. Although it is a fact that not all reviews are genuine, look for nuanced reviews that give details about what it is like working with the company. When you have narrowed your list, schedule a consultation and determine which company will provide SEO services with results on an ongoing basis.
Many people have found that digital marketing freelance agencies provide the best SEO services with results and experts who can personalize a strategy to fit your website ranking goals.
A freelance marketing agency provides a wider selection of freelancers to choose from and can bring skills from experts with a variety of professional backgrounds together in one place.
How to Get High Rankings on Search Engines
Before choosing professionals to help you provide SEO services with results, it is important to understand what they do so you can more effectively evaluate what they are offering. These are the usual steps to get higher website rankings, and ensure that any service you hire provides experts services that cover all of these areas:
- SEO Site Checkup
- Keyword Research
- On-Page Website Optimization
- External SEO Strategies
- Tracking and Tweaking
Any company offering SEO services with results should begin with an SEO site checkup, which is a diagnostic test to determine what is working on your site to drive traffic and what needs to be improved. Experts identify broken links and other factors such as loading speed that can encourage visitors to stay on your site.
Keyword research is an integral part of SEO strategy. It is important to look beyond the claims of guaranteed SEO services and not be satisfied with keywords that simply raise a page in website rankings, but will drive traffic that is more likely to be geared to what you are offering and will make purchases. A freelance networking service that has a personalized approach may provide better keywords for the long term.
SEO services with results will suggest ways to optimize your web content based on keyword research and will suggest meta-descriptions, titles, and headings that will drive traffic. They will also recommend external strategies such as linking, backlinking, social media, and email marketing that will drive traffic.
They will also give technical SEO strategies to improve loading speed, optimize the page for mobile devices. Ongoing testing and tracking results will provide insight on how to tweak content and strategies to improve website rankings.
SEO Services With Results
Guaranteed SEO Services may provide promises of higher Google website rankings, but these promises are often not realistic or the most effective way to drive traffic that has value for your brand.
A digital freelance marketing network uses best in class experts that will design strategies that will help you achieve your goals and drive traffic that is the most likely to purchase your products, appreciate your services and recommend them to others.